«Franchising TOP 100» is a project about analysis and estimation of company’s activity which will contain the authentic and confirmed information from franchisers themselves.
Reasons for creating «Franchising TOP 100».
- There is small amount of hard information on franchising companies.
- There are ratings of franchises abroad that stimulate the leadership.
- There are "Pseudo-franchises" on the market that undermine the reputation of successful franchises.
- Practice of unreliable information distribution, involving big problems for franchising market participants extends.
- Absence of single criteria for acknowledgement of success development.
